Germans are all too happy to avoid this task: time and again, the hated tax return is postponed to a later date, only to be submitted to the relevant tax office shortly before the deadline and with a hot needle. Taxfix now wants to convince consumers that tax returns don't have to be such a pain in the arse.

And so the company's new brand advert is not initially about hated tax forms with cryptic names such as ESt 1A or the well-known "Anlage N" and, more recently, the "Anlage Corona", but about quite ordinary challenges and problems that everyone knows from their everyday lives. The decisive factor: In the advert, the seemingly entrenched social thought patterns are questioned, which means that all the problems that initially seem unsolvable ultimately disappear into thin air.