Postbank launched its new image in 2021 with an overarching personal loan campaign in all digital channels, social media, dialogue media, on TV and in Postbank's branch network.

At the heart of the campaign is the feeling that financial matters are simple, fair and uncomplicated at Postbank. The feeling of a good fit: the feeling of a good fit as the leitmotif of the repositioned Postbank.

At the centre of the campaign are special snapshots from real life: likeable and relaxed characters who enjoy the good feeling of having made a wish come true. As #diePASSTBANK, Postbank presents itself as an uncomplicated and fair partner that makes these wishes possible - from your own pool in the garden to a new kitchen.